Scaling on Amazon is full of challenges—but with the right strategy, the opportunities are massive.
I specialise in helping brands of all scales overcome the barriers to growth on Amazon and marketplaces.
I know first-hand about the pressures and complexities of operating on large marketplaces, and how to deliver success even in chaotic startup environments.
With over a decade of experience in eCommerce and top-tier consulting, I partner with high-potential brands to create data-driven strategies that drive growth, optimize operations, and unlock new revenue streams on Amazon and beyond.
Together, we’ll build an effective strategy and actionable plan to reach your full potential.
Here’s how I can help
If your Amazon team’s current direction and tactics aren’t delivering results, and you need a clear roadmap to growth, I provide expert guidance to give teams a strategic boost.
A custom roadmap for sustainable revenue growth. I diagnose your performance, identify high-potential opportunities, and build data-driven strategies to drive traffic, improve conversion, and scale profitably.
Develop a targeted marketplace entry or expansion strategy, ensuring your brand is positioned for success across product assortment, merchandising, and content.
Optimize your paid and organic growth with strategic advertising and promotional planning tailored to your budget, category, and business goals. I work with your ad team to drive efficiency and incrementality.
Receive personalized, strategic guidance on an as-needed basis, to help you build and lead your marketplace team, refine your approach, and navigate challenges.
Results: Success Stories from Leading Brands
Case study 1: Reigniting Growth & Building a Scalable Amazon Strategy
- Partner: A multinational, category-leading challenger personal care manufacturer and marketer with an 8-figure Amazon channel.
- Challenge: Organic momentum was driving sales, but a lack of structured processes was limiting long-term scalability. The brand also faced growing channel risks from unauthorized resellers and a slowdown due to retail expansion.
- Strategy: I built a multi-phase strategy—establishing rigorous merchandising and marketing processes, implementing a channel defense strategy to control unauthorized sellers, and optimizing pricing and ad spend to reignite growth.
- Outcome: Traffic, which had been declining, grew nearly 30% beyond expectations, while conversion rates remained strong. Year-over-year revenue growth was reignited to double digits for the first time in 2 years.
Case Study 2: Leading the Marketplace Expansion for Luxury Beauty Brands
- Partner: I partnered with 9 leading Estee Lauder Company brands.
- Challenge: The luxury beauty category didn’t yet exist on the platform. The brands required custom-built experiences, new platform capabilities, and operational alignment to launch successfully—all within a 9-month deadline.
- Strategy: I managed the launch—from strategy to execution—working with the marketplace to implement custom PDP features, brand stores, and operational improvements. I also led contract negotiations and coordinated across multiple brand teams.
- Outcome: A flawless, on-time launch, exceeding sales expectations and setting the benchmark for future luxury beauty brands on the platform.
Case Study 3: Accelerating a Market Leader’s Growth to 200%
- Partner: L’Oréal Paris & Maybelline, expanding their marketplace presence.
- Challenge: The brands were already outperforming competitors, but both the brand and marketplace leadership needed to push growth even further to hit aggressive revenue targets.
- Strategy: I built a high-impact growth strategy, driving key improvements in inventory planning, merchandising, and promotional execution to scale revenue rapidly.
- Outcome: 200% year-over-year growth in a single quarter—turning Maybelline into the top-performing brand on the platform.
