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Roller Strategy is a solo consulting and advisory business, which means that I, the founder Jamie, bring the full host of my expertise in launching, running, and growing brands on marketplaces to your brand.

Because you’re only dealing with one consultant as opposed to a team or an agency, this approach can be more cost- and time-effective than other models.

Also, unlike agencies who often pass their work off to an offshore team, you know exactly who you’re dealing with - me!

And you still get the assurance of my decade of expertise working with everything from startups to leading global brands — so avoid the typical uncertainties of working with freelancers or contractors.

My approach is tailored to meet the unique needs of each client.

I start with a comprehensive assessment of your business, marketplace, and a discussion on your goals, followed by a customized strategy to achieve your goals. I’ll typically develop bespoke tools and models to support the strategy, and can be involved in implementation if needed.

My focus is on delivering actionable insights, and practical and measurable solutions that you’ll be confident will drive success and be executable by your team.

I aim to align on achievable but exciting goals at the start of an an engagement, and have clear progress towards those goals by the end, to prove value to my clients.

If you’re not sure if or how to grow your marketplace business, facing challenges with marketplace performance, struggling to develop a successful GTM strategy, or looking to expand into new markets, consulting services can provide the expertise and support you need to overcome these hurdles.

Put another way, if you’ve done a great job of developing a product and bringing it to market, but don’t have a strategy and clear pathway for scaling on Amazon, you probably need support.

Often brands who are scaling up also need support in putting in place the right processes and operations in the team to support sustainable growth, and that’s another good time to get external advice.

The addressable market on Amazon is very large, and most consumer brands should be thinking hard about how to expand their share of it before their competitors steal it.

However, Amazon and marketplaces are very unique channels with many complexities. They’re rapidly evolving and are extremely competitive.

If you already have a team of operational specialists managing your Amazon business, you’re doing well. You really need experts who understand the platform and who can deal with the nuances of listings, cases, and ads while you scale.

However, you also need strategic guidance.

I’ve seen many Amazon teams fall down, despite their best intentions, because they didn’t have a forward-looking, business aligned strategy in place to plan and guide their actions, be planning for risks, and be tracking and adjusting for key metrics.

The best Amazon businesses right now are being led by people with a background in strategy, operations, and analytics.

I bring all three to help guide your team to not only operate better, but be more strategic themselves.

I work with startup and scaleup consumer goods companies across various categories. My services are designed to support businesses at different stages of growth, from initial market entry to scaling operations and expanding globally.

While I have experience across the consumer goods space (beverages, softlines, apparel), I have extensive experience in the personal care industry (including luxury beauty). I’ve worked with and for scaling and challenger brands generating anything between $7 figures and $9 figures annually. I’ve also worked with leading global conglomerates.

Once we align on the scope, I’ll develop the strategy, with regular check-ins with you and your team to ensure that the recommendations are actionable.

If you need help with implementation, regular follow-ups and performance reviews ensure that we stay on track and make adjustments as needed.

The process begins with an initial consultation to understand your needs and goals. I then develop a scope of work, which outlines a tailored strategy I’ll develop based on your needs and business goals, and a structure for implementation, if you need that support.

My fees vary based on the scope of services and the complexity of your needs. I offer flexible pricing options and will provide a detailed proposal after our initial consultation to ensure transparency. You can find out more about my fees here.

The duration of an engagement depends on your specific goals and the scope of work. We offer both short-term projects and long-term support, tailored to your needs.

At the scoping phase of the project, we will agree on the goals and key deliverables you’ll get out of the engagement. That may be a go-to-market strategy with a roadmap and initiatives for your team to execute, or it may be a pricing strategy with clear test objective outcomes as the main initiative.

Most strategy projects will include a list of initiatives that I’ll suggest, tied to KPIs that support business goals (like revenue, margin, traffic).

Typically, if I’m delivering only the strategy and roadmap deliverable, I’ll define success by how many of the recommended initiatives were implemented by a set date after the project (i.e. did I set the team up for success when I delivered the project).

If I’m involved in the implementation too, I’ll also track performance on KPIs. In that case, we will together track progress, review results regularly, and adjust strategies as needed to ensure we achieve the desired outcomes.

Yes, I can provide case studies and references upon request. These will give you insights into my past successes and the value I can deliver.

To get started, you can book a free consultation using the form below or contact me directly. I’ll discuss your needs and outline how I can help.